In the 1980s, following the disaster of Brutalism,
architects turned their hand to the re-design and mass manufacture of everyday objects.
From pasta
to watches,
if an architect designed it, it was THE object to be coveted.
Old companies were re-born and design tomes were created.
In 2010 Ikea offered its employees a bike for Christmas
and in doing so, closed the loop between architecture and everyday life.
I say this because I recently discovered this posting of a bike designed by architect Ron Arad.Exceptionally beautiful yet apparently practical, it took me back to the halcyon days of the 1980s when style and function were redefined. No longer the product of modernist determinism, this bike presents a vision of the future of everyday life. I wonder whether, like the pasta, lemon squeezers and watches before it, a new found architectural interest in the design of bikes may lead to a new era in cyclespace.
(please excuse my potted architectural history. Its been a while...)You may also be interested in this new book Pasta Design with a forward by MOMA curator, Paola Antonelli